Before clicking “Add New Post,” a team must ask: Can we dedicate three to five hours a week to manage a blog? A blog is a long-term commitment. If your team already struggles to update core website content once a semester, a blog will quickly become a burden. If you cannot commit to a content […]
It’s tempting to assign blogging to a student worker. But what happens when they graduate? Using the Author Search and Profiles feature is excellent for transparency, but it highlights how much a department relies on one person. If that person leaves, the “voice” of the office often leaves with them. Blogging should be a departmental […]
A blog shouldn’t be a place for internal “news” that only staff care about. If the content doesn’t provide immediate value to a student, they won’t read it. Create content for the student’s needs, not for the department’s desire to announce things. Use the Related Posts feature to guide users through a journey of relevant […]
In a university setting, policies and deadlines change. A blog post written two years ago might now contain misinformation. Unlike static web pages, old blog posts are often found via the search bar years later. Every post you publish is a permanent document. If you don’t have a plan to audit and update old posts, […]
Sometimes, a blog has served its purpose and is no longer sustainable. Having an exit strategy is important.
When teams get excited, they create dozens of Categories. Months later, many of those categories only have one or two posts. This makes the site look sparse and poorly planned. A well-managed blog should have three to five broad categories that can hold multiple posts over time. Don’t create a category for a one-time event. […]
Writing the words is only half the job. To make a post look professional and remain compliant, someone must source high-quality featured images, write descriptive alt-text for accessibility, and use proper heading hierarchies and formatting. Quality content requires “polish” time. Factor this into your workflow and overall content schedule.
Every channel requires a different “language.” If your staff is already stretched thin managing comments on social media, adding long-form blog posts can lead to burnout. Audit your current channels: It is better to manage one channel excellently than three channels poorly. Use Tags to see if your content ideas could simply be social media […]
