Secondary pages support the main purpose of your website by providing more detailed or specific content that branches off from your primary navigation. They are typically linked from your homepage or main menu and help users dive deeper into key topics, services, or sections.
Good secondary pages are:
- Clear and focused, covering a single topic or theme.
- Well-organized, often grouped logically under a primary page.
- Easy to navigate, with clear headings, links back to main sections, and calls to action if needed.
Think of secondary pages as the foundation that helps users explore your site and find the information they need quickly and intuitively.
What not to do with secondary pages
When building secondary pages, avoid these common mistakes:
- Don’t bury important information. Keep content easy to find — no endless clicks or confusing pathways.
- Don’t duplicate content. Each page should have a clear, distinct purpose.
- Don’t overload with information. Avoid cramming too much onto one page; break complex topics into smaller, manageable sections.
- Don’t forget navigation. Always give users an easy way back to the homepage or main section they came from.
- Don’t ignore design consistency. Secondary pages should visually match your main pages to maintain a cohesive user experience.
Remember: Secondary pages should feel like natural extensions of the main site, not hidden corners.