A high-impact first impression
The homepage carousel, also called a slider, is one of the most visible and influential elements on your website. Positioned at the very top of the homepage, it sets the tone, communicates priority messages, and guides users toward key actions.
Why use a carousel?
A well-designed carousel allows departments to:
- Highlight major initiatives, programs, or campaigns
- Promote time-sensitive announcements or events
- Reinforce brand identity through strong visuals
- Direct users to high-priority calls to action
- Feature multiple messages without overwhelming the page layout
Best practices for effective carousels
1. Keep it focused: Limit the number of slides to three to five. More than that dilutes impact and reduces engagement. If everything is important, nothing stands out.
2. Prioritize strategically: The first slide receives the highest engagement; place your most important message first, and feature content that supports key goals.
3. Use clear, concise messaging: Keep headlines short and action-oriented, and avoid dense paragraphs. Users should be able to understand the message quickly.
4. Use high-quality visuals: Strong imagery improves engagement and reinforces brand identity. Images should be relevant to the message, work well on both desktop and mobile, and maintain accessibility standards.
5. Consider accessibility: Carousels must meet the following requirements:
- Be keyboard navigable
- Allow users to pause/stop motion
- Include accessible text contrast
- Provide meaningful alternative text
When not to use a carousel
In some cases, a single strong hero message may be more effective. If your department has one clear priority, a static hero image with a focused call to action can outperform multiple rotating slides. A carousel works best when there are multiple high-level priorities that need equal visibility.
Strategic tip for departments
Before adding a slide, ask:
- Does this align with our current goals?
- Is this content timely?
- Does it deserve top-of-page placement?
- Would this content be better placed lower on the homepage?
The homepage carousel should highlight strategic priorities, not serve as a catch-all for announcements.