The language translation feature allows you to offer your content in multiple languages. This can significantly improve usability, inclusivity, and engagement for audiences who prefer or require a language other than English. Adding translation functionality introduces additional layers of complexity: Content must be reviewed for accuracy, updates must be maintained across multiple languages, and user experience should remain clear and consistent.
When to consider using translation
- Your audience includes a significant number of non-English speakers
- You provide essential services, resources, or information to multilingual communities
- Accessibility, compliance, or equity goals require broader language support
- You have the capacity to maintain and review translated content over time
Best practices for translation
- Offer only the languages your audience truly needs
- Ensure translations are accurate and culturally appropriate (especially for critical content)
- Focus on key pages or high-impact content rather than translating everything
- Keep translations updated as your content evolves
- Make sure language switching is easy, clear, and consistent across devices