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Tag: Planning

The Commitment Matrix: To Blog or Not?

Before clicking “Add New Post,” a team must ask: Can we dedicate three to five hours a week to manage a blog?  A blog is a long-term commitment. If your team already struggles to update core website content once a semester, a blog will quickly become a burden. If you cannot commit to a content […]

Staffing the Story: Who Owns the Voice?

It’s tempting to assign blogging to a student worker. But what happens when they graduate? Using the Author Search and Profiles feature is excellent for transparency, but it highlights how much a department relies on one person. If that person leaves, the “voice” of the office often leaves with them. Blogging should be a departmental […]