Don’t start a blog just to see a high view count. Success might mean 10 students read a post and, as a result, didn’t need to call the office with a question. Lesson: Define your metrics before you start. Is the goal to reduce foot traffic, increase attendance, or build community? If you can’t measure […]
Every channel requires a different “language.” If your staff is already stretched thin managing comments on social media, adding long-form blog posts will lead to burnout. Lesson: Audit your current channels. It is better to manage one channel excellently than three channels poorly. Use Tags to see if your content ideas could simply be social […]
Before clicking “Add New Post,” an office must ask: Is there a dedicated person with 3–5 hours a week to manage this? A blog is a long-term commitment. If your team already struggles to update core website content once a semester, a blog will quickly become a burden. Lesson: If you cannot commit to a […]
