Tell Human Stories, Not AI Output

Be aware of certain “tells” that give away content written by AI. Below,  we’ve outlined some common examples to watch out for.

Common AI “tells”

  • “It’s not this, but that” content. Or “it’s not only for this, but also for that” or “this isn’t just about X, it’s about Y.” Content phrased and formatted like this ends up creating redundancy and repetition within the content.
  • Excessive em-dash usage. As much as we love em-dashes — they are so handy! — most AI models overuse them. To sound more human, limit your use of these dashes, especially in introduction paragraphs.
  • Cliché phrases and/or colloquialisms. Phrasing used in attempts to make a topic seem more dramatic, things like “everyone wants to X” or “if you have ever wondered Y.”
  • Long and repetitive sentence structures
  • Frequent hedging, using words like “don’t always” or “might be”

Important reminder: Do not put sensitive or protected information into AI chatbots or features, as it could be collected and used for training.