The Call-to-Action Widget
The Sidebar Widget provides departments with a flexible way to highlight important information alongside interior page content through strategically placed calls to action (CTAs). Positioned beneath the sidebar navigation on desktop (and at the bottom of the page on mobile), these widgets create a clear visual opportunity to guide users toward related resources, key deadlines, featured initiatives, or sitewide priorities.
Whether reinforcing the topic of the page or promoting a broader institutional message, CTA widgets offer content creators an additional tool to drive engagement and encourage meaningful action.
Why Use Sidebar CTAs?
- Highlight related resources connected to the page topic
- Promote timely announcements such as application deadlines or events
- Support sitewide initiatives like giving campaigns or strategic priorities
- Encourage next steps such as applying, registering, contacting, or learning more
- Strategically placed calls to action can improve navigation clarity and help users move efficiently through their journey.
Best Practices
To maximize effectiveness, consider the following guidelines:
Keep it focused.
Limit to one or two CTAs per page to avoid overwhelming users.
Be action-oriented.
Use clear, concise language with strong verbs (e.g., Apply Now, Request Information, Explore Programs).
Ensure relevance.
Align CTAs with the content of the page whenever possible to reinforce user intent.
Prioritize importance.
Use this space for high-value actions rather than general information.
Maintain consistency.
Follow institutional design standards for tone, accessibility, and visual hierarchy.
When used thoughtfully, sidebar CTA widgets become a powerful engagement tool—supporting both user needs and departmental goals.