The secondary menu, often also called the “eyebrow” menu, sits above the primary navigation and provides quick access to high-priority links that support, but don’t compete with, your main site navigation. This space is also where global tools like search and language translation live, ensuring they’re always accessible.
Common uses include links for specific audiences (such as students, parents, or staff), login portals, contact information, key resources, or calls to action like giving or applying.
By placing these items in the secondary menu, you keep the primary navigation focused on core content while still surfacing essential tools and pathways for your users.
Best Practices & Recommendations
Prioritize Utility Over Volume
Keep the number of links limited. This space should highlight only the most important, frequently used actions.
Think Audience First
If your site serves distinct groups, use this space to provide direct entry points tailored to their needs.
Use Clear, Action-Oriented Labels
Short, recognizable labels like “Apply,” “Login,” or “Contact” help users act quickly without confusion.
Reserve Space for Global Tools
Search and language translation should remain easily accessible and visually consistent across the site.
Avoid Redundancy
Don’t duplicate links that already exist in the primary navigation unless there’s a strong usability reason.
Design for Speed and Scanning
Users often rely on this area for quick tasks—keep it simple, predictable, and easy to scan on both desktop and mobile.
Highlight Key Actions (Sparingly)
If using a button (e.g., “Give” or “Apply”), limit it to one primary call-to-action to avoid visual clutter.